TikTok is introducing a updated setting that enables them to lessen the volume of AI-created media appearing in their streams. This move comes as the company disclosed that it now features more than 1 billion content made with AI.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a global rollout. This development aligns with a surge in AI content, fueled by emerging AI video creators.
The Broader AI Trend
It has been noted that approximately one in 10 of the fastest-growing video streams on another major platform exclusively feature clips produced artificially. A large amount of this output is considered “AI slop”, a term for inferior, mass-produced content that is often absurd or dreamlike.
Our research shows that numerous viewers appreciate content produced via AI tools, ranging from computer-generated images to educational videos, and we intend to give people the option to see more or less of that, based on their own preferences,” said a spokesperson.
Scale of AI Content
The service disclosed that there are currently 1.3bn videos on its service labeled as artificially created. Overall, over 100 m media items are submitted to the platform each day, making AI-generated material a minor percentage of its total content library.
Customizing Your Feed
Users will be in a position to reduce or increase the level of artificial media they see by opening the “manage topic” feature in the platform and selecting AI-made media. Other topics that are already be controlled under the setting include current affairs, fashion, aesthetics, and choreography.
Platform Guidelines
The platform’s rules oblige creators to identify lifelike artificially created content, and it forbids dangerous fake videos of well-known individuals or crisis events. Any realistic AI-generated clip that is without a tag can be deleted under its community policies.
Furthermore, the platform will henceforth apply an artificially created watermark to content produced via its own AI tools, or detected by an cross-platform project for identifying artificial media. This measure is intended to deter users from seeking to bypass the disclosure requirement.
AI Literacy Programs
TikTok is furthermore launching a $2 million awareness program for professionals and organizations to produce learning resources about responsible artificial intelligence. This program will benefit non-profit groups focused on teaching computer science.
Moderation Strategy
The video-sharing app has supported its safety measures, during controversy over plans to make redundant hundreds of review team members in Britain. It is expected to eliminate a significant number of roles in its content moderation department in London, with trade unions and digital protection specialists raising concerns that humans are being replaced by AI moderation.
A trust and safety lead explained that people-led review would remain essential, but AI can safeguard staff by filtering out the most harmful content ahead of it is viewed by humans. The platform stated a 76% decrease in disturbing and violent content seen by content reviewers over the past year due to intervention by its AI tools.
We believe it is crucial to balance staff and AI to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to limit contact with dangerous material as quickly as possible, which is where a extensive automated help is proving valuable work at speed.”
